ME TO YOU EVERYDAY 2016

The brief was to create a "good" collection as part of a "good, better, best" model, with low-budget impulse-buy products but still reflecting the value of the brand.

The collection draws inspiration from the “Soft Pop” trend. The colour palette mainly features contemporary pastel shades with contrasting hints of monochrome. Historically pastel shades have been synonymous with the Me to You brand mirroring the softness of Tatty Teddy. This collection is a reflection of the traditional appeal of the brand, with soft colours and a primary focus on the bear.